eBooks & Digital Downloads

I’m Nicole, a marketing strategist, content creator, and founder of Local Lane Marketing, based just outside Portsmouth, New Hampshire. After more than 20 years leading marketing and brand strategy for mission‑driven organizations, I started Local Lane to help small, local businesses feel confident about their marketing instead of overwhelmed by it.

I specialize in turning “I don’t know where to start” into simple, practical plans that busy owners can actually stick with - whether that’s clearer messaging, better social content, or beginner‑friendly digital campaigns and ebooks. My style is straightforward, encouraging, and hands‑on; I’d rather walk you through what works (and why) than bury you in jargon or tools you don’t need.

Outside of work, you’ll usually find me around a field or court, volunteering with youth sports and cheering on the next generation of athletes - team sports and community are a big part of who I am and how I show up for my clients.